After launching a stand-out lifestyle brand inspired by US sports and the culture that surrounds them and creating an environment of hand-picked brands for the label by opening a trailblazing retail store five years later, 2022 brings a new spark to the BSTN Brand.
A complete re-launch of the apparel brand creates a clearer and more refined picture of both, the clothing line as well as the retail platform. The sharpened brand image and a reversion to its roots in sports not only creates bigger and more elaborate story-telling opportunities but also enable BSTN to serve its community even better.
Constantly challenging the status quo and innovating at all times, the BSTN Brand apparel and accessories line strives to pair functional and purposeful sportswear with upscale execution and design.
BSTN prides itself on creating products with functionality and a purpose. By using advanced techniques and technologies, the label strives to deliver cut & sew pieces that are long-lasting and durable, allowing your go-to styles to last a lifetime. The logo branding remains bold, yet subtle enough to not overpower the pieces.
Deeply rooted in sports, each piece maintains its functionality for active use despite a design and material mix that provides all-day comfort for everyday wear. Just like a ballplayer challenged to an impromptu pickup game at the family BBQ, BSTN’s line of activewear is always ready when called upon.
The focus of the BSTN Brand’s premium sportswear philosophy is a more conscious approach to what’s truly essential – both in terms of product design and execution. Following the same principle, packaging will be kept at a minimum wherever possible. Having grown up in team sports, inclusivity is an inherent trait at BSTN rather than just a media-effective campaign.
Independent of the latest fashion trends, well-executed sweatwear pieces have tremendous staying power in sportwear as well as casual wear. Building on the proprietary combination of comfort and versatility these pieces offer, BSTN Brand introduces a series of Everyday Staples featuring premium basics that complete any outfit.
The lineup includes heavyweight tees, hoodies, crewnecks, and sweatpants in four basic colorways whose subtle design allows them to mix and match with any item in your wardrobe. All pieces are made from premium quality cotton and keep logo branding and lettering to a minimum for maximum adaptability.
The Everday Staples collection by BSTN Brand releases on Saturday, October 21st, only at BSTN. Pick up your favorite essentials shop now.
As part of its Alpine Basketball collection, the BSTN Brand teams up with Komono for a modern interpretation of an Alpine essential: Glacier glasses. Together, the Belgian accessories label and the German sportswear brand created an eye-catching pair of sunglasses that boasts a bold look with a chunky, yet classic frame.
While the glasses are fully functional – thanks to polarized lenses offering 100% UV protection – they are equally suited for active or casual wear. That’s why each pair comes with a set of clip-on side shields, a true mountaineering staple that’s optional in everyday wear. Shop Now.
The aptly named ‘The Glacier’ model was specifically designed by the Antwerp accessory manufacturer for its collaboration with the BSTN Brand’s re-launch campaign dubbed ‘A New Spark’. Branding is kept to a minimum, with only a subtle metal plate featuring the BSTN Brand logo that is found on each side.
The Komono x BSTN Brand ‘The Glacier’ sunglasses are made from 100% recycled acetate and are available in three color combinations: Black/Black, Cuban Barrel/Blue, and Sun Tan/Light Brown. Each pair comes with a soft-shell case and a unique specs cloth with an Alpine motive, both of which are made entirely from recycled plastic.Shop Now
What do Darth Vader and that infamous red carpet look by Cee-Lo Green have in common? They both prove that – if done right(!) – monochromatic looks can be showstoppers. And who are we to argue about dress codes with a Sith lord?
So here’s some fresh inspiration for putting together an outfit of the same color or different shades of it (without looking like a movie villain) – including pieces from BSTN Brand, Daily Paper and Nike!
When wearing monochromatic outfits, detail is key: While the grey tracksuit looks nice if worn alone already, the additional vest effortlessly elevates the look from ‘ready for the gym’ to ‘ready to style on them’. Just make sure to keep the vest in a different hue of grey to add depth.Shop Now.
If we’re talking grey outfits, black or a pop of color on the sneaker section can’t hurt either – and grey sneakers should be avoided if you don’t want to look like an elephant (we’re not talking elephant prints on Air Jordans though).
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