Email reviews can be an important part of your business. This is especially true if you have an online store. There are a few things that you should know when you receive reviews. These include how to respond to negative reviews and how to handle positive ones.
Avoid overreacting to negative reviews
Whether you are a brand or a company, it is important to respond to negative email reviews with an appropriate amount of thoughtfulness and care. However, some people find it hard to control their emotions when faced with a review. If you are one of them, here are a few tips to help you avoid overreacting.
The best thing you can do when you receive a negative review is to immediately apologize. This will show the customer that you appreciate their feedback and that you are committed to addressing it in a timely fashion. You should also explain how the feedback impacted the business. This will give the customer the peace of mind they are looking for.
While some businesses choose to overreact and defend themselves, other companies take the time to find the true cause of the review and offer a solution. Sometimes, the solution doesn’t even involve credit. Other times, it is just a matter of acknowledging the problem and expressing gratitude for the opportunity to fix it.
Avoid negative phrases
The best way to avoid negative phrases in email reviews is to do your research. Read what your customers have to say about your company and respond appropriately. If possible, use customer feedback to improve your products and service. You may even be rewarded with new business. It is also worth examining your competitors to learn from their mistakes.
For instance, it is a good idea to pay attention to the tone of voice in which your customers speak to you. While you’re at it, don’t be afraid to offer up a bit of reassurance. There are many different ways to make your customers feel appreciated.
For instance, a personalised handwritten note mentioning the customer’s name and expressing how thankful you are for their feedback can go a long way. This shows that you value their business enough to take time to address their concerns. Also, be sure to include a few words of thanks for their patronage in your closing paragraph.
Avoid punctuation
One of the most common mistakes when writing an email review is using improper punctuation. This can make your emails look unprofessional, and you may end up getting sued because of it. Luckily, you can correct your mistakes by replacing commas and periods with colons. In addition, you can increase your open rates by incorporating exclamation points into your sentences. If you’re not sure how to do this, you can always consult a professional.
Punctuation errors are a major cause of email spam and you can prevent these from happening by learning how to use the proper punctuation in your emails. Using colons instead of periods and deleting spaces between periods and colons will help you avoid these errors. Additionally, you can use semicolons as a super comma if you want to break up groups of items in your sentences.
